Marketing Copywriter – E-commerce & Retail (Florence, Italy)

Job Overview

Location
Florence, Tuscany, Italy
Job Type
FULL_TIME

Additional Details

Job ID
13999
Job Views
21

Job Description

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This is an exciting opportunity for a skilled copywriter with a passion for e-commerce, retail, and digital marketing to contribute to a growing brand in the retail industry.


Key Responsibilities

  • Write high-converting product descriptions, website content, and landing pages for an e-commerce platform.

  • Develop engaging email marketing campaigns to drive customer retention and sales.

  • Create compelling social media copy, ad creatives, and promotional content.

  • Optimize content for SEO to improve search engine rankings.

  • Collaborate with marketing, design, and product teams to ensure brand consistency.

  • Research and analyze customer behavior, industry trends, and competitors to enhance content strategy.

  • Edit and proofread copy to maintain high-quality standards.


Required Skills and Qualifications

  • Proven experience as a Copywriter, preferably in e-commerce, retail, or digital marketing.

  • Exceptional writing, editing, and storytelling skills with the ability to craft persuasive and engaging content.

  • Strong understanding of SEO, digital marketing strategies, and conversion copywriting.

  • Experience writing for product-based businesses and e-commerce platforms.

  • Familiarity with email marketing tools (Mailchimp, Klaviyo) and content management systems (Shopify, WordPress, Magento, etc.).

  • Ability to write in different tones and styles based on brand voice.

  • Fluent in English (Italian and other languages are a plus).


Experience

  • 2-5 years of experience in marketing copywriting, preferably within e-commerce, retail, or digital marketing agencies.

  • Experience with fashion, beauty, home goods, or lifestyle brands is a plus.


Working Hours

  • Full-time, hybrid or on-site position in Florence, Italy.

  • Monday – Friday with some flexibility based on campaign needs.


Salary & Benefits

  • Competitive salary based on experience.

  • Work in a fast-paced, creative e-commerce environment.

  • Hybrid work model with remote flexibility.

  • Employee discounts and perks on company products.

  • Career growth opportunities in content marketing and digital strategy.


Why Join Us?

  • Be part of a fast-growing e-commerce and retail brand.

  • Work in Florence, a global hub for fashion and retail.

  • Collaborate with creative professionals and marketing experts.

  • Enjoy a dynamic and flexible work culture.


How to Apply

Interested candidates should submit their CV, writing portfolio, and a short cover letter to us.

Location

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