Job Summary
Houston Skilled Consultancy is looking for a highly motivated Digital Marketing Specialist to join our dynamic team. This is a remote, full-time position where you will play a pivotal role in developing and executing digital marketing strategies that drive growth, engagement, and brand awareness. As a Digital Marketing Specialist, you will work closely with our marketing team to implement online campaigns, optimize content, and improve the companys digital footprint across various platforms.

Key Responsibilities

• Develop, implement, and manage digital marketing strategies to drive online presence, customer acquisition, and retention.
• Plan and execute paid search campaigns (PPC) on Google Ads, Facebook, Instagram, and other digital channels.
• Manage SEO initiatives to improve website rankings and drive organic traffic.
• Monitor, analyze, and report on the performance of digital marketing campaigns using analytics tools such as Google Analytics, SEMrush, etc.
• Create and oversee content creation for blogs, social media, email newsletters, and other digital media.
• Conduct market research and competitor analysis to stay ahead of digital marketing trends.
• Collaborate with design and content teams to create engaging visuals and copy that align with marketing goals.
• Monitor and manage the companys social media presence and engage with audiences.
• Optimize landing pages and user journeys to increase conversion rates.
• Maintain consistent brand messaging across all digital marketing platforms.

Required Skills and Qualifications

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong understanding of digital marketing concepts, including SEO, PPC, email marketing, content marketing, and social media marketing.
• Proficiency in using digital marketing tools like Google Analytics, SEMrush, Hootsuite, and Mailchimp.
• Experience with Google Ads, Facebook Ads, LinkedIn Ads, and other paid media platforms.
• In-depth knowledge of web analytics and optimization techniques.
• Excellent communication and interpersonal skills.
• Ability to work independently in a remote work environment.
• Strong attention to detail and time management skills.
• Bachelors degree in Marketing, Communications, Business, or a related field.

Experience

• At least 2-3 years of experience in digital marketing, preferably with remote or work-from-home experience.
• Hands-on experience with SEO, SEM, content marketing, and paid digital campaigns.
• Demonstrated success in executing campaigns that drive business results, including increasing web traffic, lead generation, and sales conversions.

Working Hours

• Full-time, Monday to Friday.
• Flexible working hours with the ability to manage your own schedule.
• Expected to be available for team meetings during core hours.

Knowledge, Skills, and Abilities

• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Proficient in writing and editing digital content that is engaging and SEO-friendly.
• Ability to work on multiple projects simultaneously and meet deadlines.
• Self-starter with the ability to work independently and collaboratively in a remote setting.
• Knowledge of emerging digital marketing trends, tools, and technologies.

Benefits

• Competitive salary based on experience.
• Flexible work schedule with the option to work from home.
• Professional development opportunities and access to online courses and certifications.
• Health and wellness benefits (where applicable).
• A supportive and collaborative team environment.
• Opportunities for career advancement within the company.

Why Join Houston Skilled Consultancy?
At Houston Skilled Consultancy, we offer a unique opportunity to work with an innovative and forward-thinking team in the digital marketing space. As a remote position, you have the flexibility to work from the comfort of your home while contributing to exciting, high-impact projects. We believe in fostering an environment that promotes growth, creativity, and work-life balance. If you are passionate about digital marketing and want to be part of a company that values your expertise and input, this is the perfect role for you.

How to Apply
To apply, please send your updated resume, a cover letter detailing your relevant experience, and any case studies or examples of your work (if available) to us.
We look forward to hearing from you and discussing how you can contribute to our growing digital marketing team!