Job Summary

Tim Hortons is seeking a highly analytical and strategic Sr. Analyst, Brand Marketing & CRM – Tim Hortons Loyalty to support and accelerate the growth of our loyalty ecosystem. This role plays a critical part in driving customer engagement, retention, and lifetime value through data-driven brand marketing initiatives and CRM strategies. The successful candidate will partner closely with Brand, Digital, Analytics, Technology, and Agency teams to translate insights into impactful loyalty programs and personalized customer experiences that strengthen Tim Hortons iconic brand.

Key Responsibilities

• Lead analytical support for Tim Hortons Loyalty initiatives, including campaign performance, customer segmentation, and lifecycle marketing.

• Develop, execute, and optimize CRM strategies across multiple channels (email, app push, SMS, in-app messaging).

• Analyze customer behavior, loyalty trends, and campaign results to generate actionable insights and recommendations.

• Partner with Brand Marketing to align loyalty communications with brand strategy and promotional calendars.

• Design and evaluate A/B and multivariate tests to continuously improve customer engagement and ROI.

• Create dashboards and reports to track KPIs such as acquisition, retention, frequency, and customer lifetime value.

• Collaborate with internal stakeholders and external agencies to ensure seamless execution of loyalty campaigns.

• Support roadmap development for loyalty features, offers, and personalization initiatives.

• Ensure compliance with data privacy regulations and best practices in CRM and customer data usage.

Required Skills and Qualifications

• Strong analytical and problem-solving skills with the ability to interpret complex data sets.

• Proven experience in CRM, loyalty marketing, or data-driven brand marketing.

• Proficiency in data analysis tools (Excel, SQL, BI tools such as Tableau or Power BI).

• Solid understanding of customer segmentation, lifecycle marketing, and personalization.

• Excellent communication and presentation skills, with the ability to influence stakeholders.

• Strong project management skills and ability to manage multiple initiatives simultaneously.

• Experience working cross-functionally in a fast-paced, consumer-focused environment.

Experience

• Bachelors degree in Marketing, Business, Economics, Statistics, or a related field.

• 5–7 years of experience in CRM, loyalty, digital marketing analytics, or brand marketing analytics.

• Experience within retail, QSR, consumer goods, or digital platforms is strongly preferred.

• Hands-on experience supporting large-scale loyalty or rewards programs is an asset.

Working Hours

• Full-time position

• Standard business hours (Monday to Friday)

• Flexibility may be required during campaign launches or peak business periods

Knowledge, Skills and Abilities

• Deep understanding of customer data, loyalty mechanics, and CRM platforms.

• Ability to connect data insights with brand and business strategy.

• Strong attention to detail with a results-oriented mindset.

• Ability to thrive in a collaborative, high-performance culture.

• Adaptability to evolving marketing technologies and consumer behaviors.

Benefits

• Competitive salary and performance-based incentives

• Comprehensive health, dental, and wellness benefits

• Employee discounts and loyalty rewards

• Career development and learning opportunities

• Flexible and inclusive work environment

• Opportunity to work with one of Canadas most iconic and trusted brands

Why Join Tim Hortons

At Tim Hortons, we do not just serve coffee—we build meaningful connections with millions of guests every day. Joining our team means being part of a brand with deep community roots, strong values, and a passion for innovation. As a Sr. Analyst, Brand Marketing & CRM – Loyalty, you will have the opportunity to shape how customers engage with the brand, influence strategic decisions through insights, and grow your career within a globally recognized organization.

How to Apply

Interested candidates are encouraged to apply online through the Tim Hortons Careers Portal. Please submit your updated resume along with a brief cover letter highlighting your relevant experience in CRM, loyalty, or brand marketing analytics.

Tim Hortons is an equal opportunity employer and is committed to fostering an inclusive and diverse workplace.