Job Summary:

The Elite Job is seeking a highly skilled Digital Marketing & Web Analyst with expertise in Google Analytics 4 (GA4) and Google Tag Manager (GTM) to join our dynamic marketing team. The ideal candidate will play a critical role in driving data-driven marketing strategies, optimizing online campaigns, and providing actionable insights to enhance the digital footprint of our organization. This is a hands-on position for an analytical thinker who thrives on transforming complex data into clear, actionable insights to support business growth.

Key Responsibilities:

• Implement, manage, and maintain GA4 and Google Tag Manager setups across multiple websites and digital platforms.

• Monitor, track, and report on website traffic, user behavior, conversion funnels, and campaign performance.

• Analyze digital marketing campaigns (paid, organic, social, email) to provide insights on ROI, engagement, and optimization opportunities.

• Develop dashboards and custom reports to track KPIs and present data to internal stakeholders.

• Collaborate with marketing, content, and development teams to ensure proper tagging, tracking, and accurate data collection.

• Conduct A/B testing, CRO (Conversion Rate Optimization), and performance analysis for website and campaign improvements.

• Stay updated with the latest trends and updates in digital analytics, GA4, GTM, and SEO/SEM best practices.

• Identify opportunities to automate reporting, streamline workflows, and improve data accuracy.

Required Skills and Qualifications:

• Strong proficiency in Google Analytics 4 (GA4), Google Tag Manager, and related analytics tools.

• Experience with marketing platforms such as Google Ads, Facebook Ads, HubSpot, or similar.

• Advanced skills in Excel, Google Data Studio, or BI reporting tools.

• Solid understanding of web technologies, HTML, CSS, and JavaScript for tagging and tracking purposes.

• Knowledge of SEO, SEM, PPC, and digital marketing principles.

• Strong analytical skills with the ability to interpret complex data and provide actionable recommendations.

• Excellent communication skills, both written and verbal, with the ability to present insights to non-technical stakeholders.

Experience:

• 3–5 years of experience in digital marketing analytics, web analytics, or a related role.

• Proven track record of implementing GA4 and GTM in multi-domain environments.

• Experience in e-commerce, SaaS, or digital marketing agencies is highly preferred.

Working Hours:

• Full-time position.

• Flexible working hours with remote work options available.

• Occasional collaboration across different time zones may be required.

Knowledge, Skills, and Abilities:

• Strong problem-solving and critical thinking capabilities.

• Attention to detail and high level of accuracy in data analysis.

• Ability to manage multiple projects and deadlines simultaneously.

• Strong curiosity to explore trends, user behavior, and business opportunities.

• Self-motivated, proactive, and a team player with a growth mindset.

Benefits:

• Competitive salary and performance-based incentives.

• Flexible remote working options.

• Professional development opportunities and access to analytics certifications.

• Health insurance and wellness programs.

• Supportive, innovative, and collaborative company culture.

Why Join The Elite Job:

At The Elite Job, we believe in empowering our team with the tools, training, and freedom to make an impact. You will work alongside a passionate team of digital marketing professionals, gain exposure to cutting-edge analytics technologies, and have the opportunity to influence strategic business decisions. If you thrive in a fast-paced, data-driven environment and are looking to grow your career, this is the perfect opportunity for you.

How to Apply:

Interested candidates are invited to submit their resume and a cover letter highlighting relevant experience and achievements to us with the subject line: Application – Digital Marketing & Web Analyst (GA4 & GTM)