Job Summary

Zoho is seeking motivated and analytical graduates to join our dynamic marketing team as Digital Marketing Analysts. In this role, you will work on planning, executing, and optimizing online marketing campaigns to drive brand awareness, customer engagement, and lead generation. This position is ideal for recent graduates who are passionate about digital marketing, data-driven decision-making, and staying ahead in the evolving online landscape.

Key Responsibilities

• Assist in developing, implementing, and tracking digital marketing campaigns across multiple channels (SEO, SEM, social media, email marketing, content marketing).

• Analyze campaign performance data to measure ROI, track KPIs, and prepare regular performance reports.

• Conduct market research to identify trends, competitor strategies, and growth opportunities.

• Collaborate with the content, design, and product teams to ensure brand consistency in campaigns.

• Optimize landing pages, ad creatives, and content for better engagement and conversions.

• Monitor website traffic and user engagement using tools like Google Analytics.

• Assist in managing paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads, etc.).

• Stay updated with the latest digital marketing trends, algorithms, and best practices.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business Administration, Communications, or a related field.

• Strong analytical skills with the ability to interpret data and make informed recommendations.

• Basic understanding of SEO, SEM, Google Analytics, and social media platforms.

• Proficiency in MS Office Suite; familiarity with digital marketing tools is a plus.

• Excellent verbal and written communication skills.

• Creative mindset with attention to detail.

Experience

• Fresh graduates are welcome to apply.

• Any prior internship or coursework in digital marketing will be an advantage.

Working Hours

• Full-time position with standard working hours: Monday to Friday, 9:00 AM to 6:00 PM.

• Flexibility may be required during campaign launches or deadlines.

Knowledge, Skills, and Abilities

• Knowledge of digital marketing principles and online advertising platforms.

• Strong problem-solving abilities and willingness to learn.

• Ability to work both independently and collaboratively in a team environment.

• Adaptability to fast-changing trends and tools in the digital space.

Benefits

• Competitive salary with performance-based incentives.

• Comprehensive training and skill development programs.

• Health insurance and wellness benefits.

• Opportunities for career advancement within Zoho.

• Exposure to global markets and diverse projects.

Why Join

At Zoho, you will be part of an innovative team that values creativity, collaboration, and continuous learning. We offer a platform where your ideas matter, your skills grow, and your contributions shape the future of digital marketing.

How to Apply

Interested candidates can apply through the official Zoho careers portal by submitting an updated resume and a cover letter highlighting your interest in digital marketing and why you would be a great fit for this role.