Marketing Analyst

Job Overview

Location
Johor Bahru, Johor, Malaysia
Job Type
FULL_TIME

Additional Details

Job ID
15640
Job Views
432

Job Description

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Job Summary

MNC JOBS INFO is seeking a highly motivated and detail-oriented Marketing Analyst to join our dynamic marketing team. The ideal candidate will be responsible for analyzing market trends, customer behavior, and competitive data to provide actionable insights that drive strategic business decisions. This role requires strong analytical skills, proficiency with data tools, and the ability to communicate findings effectively to various stakeholders. As a Marketing Analyst, you will play a critical role in optimizing marketing campaigns, improving ROI, and supporting the overall growth strategy of the company.


Key Responsibilities

  • Collect, analyze, and interpret marketing data from multiple sources including sales, customer feedback, and digital analytics platforms.

  • Develop and maintain dashboards and reports to monitor marketing performance and identify opportunities for improvement.

  • Conduct competitor analysis and market research to understand industry trends and consumer preferences.

  • Collaborate with marketing, sales, and product teams to design data-driven marketing strategies and campaigns.

  • Provide regular insights and recommendations to management for optimizing budget allocation and campaign effectiveness.

  • Use statistical techniques and predictive models to forecast market trends and customer behavior.

  • Support A/B testing and other experimentation efforts to refine marketing tactics.

  • Present findings and reports clearly to non-technical stakeholders, ensuring data-driven decision-making.


Required Skills and Qualifications

  • Bachelors degree in Marketing, Business Administration, Statistics, Economics, or related field.

  • Proven experience in marketing analytics, market research, or data analysis roles.

  • Strong proficiency in data analysis tools such as Excel, SQL, Google Analytics, Tableau, or similar platforms.

  • Familiarity with CRM software and marketing automation tools is a plus.

  • Excellent analytical thinking and problem-solving skills.

  • Ability to interpret complex data and translate it into clear, actionable insights.

  • Strong communication and presentation skills.

  • Attention to detail and ability to manage multiple projects simultaneously.


Experience

  • Minimum of 2-4 years of relevant experience in marketing analysis or related analytical roles, preferably within a corporate or agency environment.

  • Experience working with cross-functional teams and handling large datasets is highly desirable.


Working Hours

  • Full-time position, Monday to Friday.

  • Standard business hours: 9:00 AM to 6:00 PM, with flexibility depending on project demands.


Knowledge, Skills, and Abilities

  • In-depth understanding of marketing metrics and KPIs.

  • Ability to leverage digital marketing tools and platforms for data collection and analysis.

  • Strong organizational and time-management abilities.

  • Capacity to work independently as well as part of a team.

  • Continuous learner with a passion for staying updated on industry best practices and analytics methodologies.


Benefits

  • Competitive salary and performance-based bonuses.

  • Health, dental, and vision insurance.

  • Paid time off and holidays.

  • Opportunities for professional development and training.

  • Friendly and inclusive work environment.

  • Work-life balance initiatives including remote work options.


Why Join MNC JOBS INFO?

At MNC JOBS INFO, we believe that data-driven marketing is key to our success and growth. By joining our team, you will have the opportunity to work with talented professionals in a collaborative environment that values innovation and creativity. We invest in our employees growth and provide the tools and support needed to excel in your career. If you are passionate about turning data into strategic insights and want to make a tangible impact, this is the perfect place for you.


How to Apply

Interested candidates are invited to submit their resume along with a cover letter highlighting their relevant experience and why they are a good fit for the role. Please email your application to us with the subject line: Marketing Analyst Application.

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