Job Summary:

Houston Skilled Consultancy is seeking a dynamic and result-driven Digital Marketing Executive with expertise in Google Ads and Social Media platforms to join our team in Faridabad. As a key member of our marketing team, you will be responsible for strategizing, implementing, and managing digital marketing campaigns that drive business growth and enhance our online presence. You will work closely with cross-functional teams to develop effective marketing strategies that deliver measurable results.

Key Responsibilities:

• Google Ads Campaign Management: Develop, execute, and optimize Google Ads campaigns (Search, Display, Video, and Shopping Ads) to achieve business objectives and maximize ROI.

• Social Media Strategy: Plan, create, and manage content for various social media platforms (Facebook, Instagram, LinkedIn, Twitter, etc.) to increase brand visibility and engagement.

• Performance Analysis & Reporting: Analyze and report on the performance of Google Ads and social media campaigns using relevant metrics and tools (Google Analytics, Facebook Insights, etc.). Provide actionable insights to improve results.

• SEO & SEM Integration: Collaborate with SEO teams to ensure campaigns are aligned with SEO best practices to improve organic traffic and visibility.

• Ad Budget Management: Allocate and manage budgets effectively across campaigns to ensure the best ROI and performance.

• Creative Collaboration: Work with the creative team to develop compelling ad creatives, landing pages, and social media content that resonate with the target audience.

• Stay Current with Trends: Keep up with the latest trends, tools, and best practices in digital marketing, including updates to Google Ads and social media algorithms.

Required Skills and Qualifications:

• Education: Bachelors degree in Marketing, Business, or related field.

• Experience: At least 2-3 years of hands-on experience managing Google Ads and social media marketing campaigns.

• Certifications: Google Ads Certification is a must. Additional certifications in Facebook Blueprint, HubSpot, or similar platforms are a plus.

• Technical Skills: Proficiency in Google Ads, Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, and other relevant digital marketing tools.

• Creative Skills: Ability to create engaging and targeted content for various platforms and adapt to different brand voices.

• Analytical Skills: Strong proficiency in analyzing campaign data and using insights to optimize performance.

• Communication Skills: Excellent verbal and written communication skills with the ability to articulate digital marketing strategies clearly.

• Attention to Detail: High level of accuracy and attention to detail in campaign management and reporting.

Experience:

• Minimum 2-3 years of relevant experience in digital marketing, particularly Google Ads and social media management.

• Proven track record of running successful campaigns that deliver tangible business results (increase in leads, conversions, brand awareness).

• Experience in performance-based advertising (PPC, CPM) and working with cross-functional teams.

Working Hours:

• Full-time position with standard office hours from Monday to Friday, 9:00 AM to 6:00 PM. Occasional weekend work may be required based on project deadlines or urgent campaigns.

Knowledge, Skills, and Abilities:

• Strong understanding of paid media: Solid understanding of Google Ads, Facebook Ads, Instagram Ads, and other major platforms.

• SEO & SEM knowledge: Knowledge of SEO and how it integrates with paid search.

• Data-driven decision making: Ability to analyze data to improve marketing campaign performance continuously.

• Multitasking: Ability to manage multiple campaigns simultaneously with attention to detail and deadlines.

• Adaptability: Ability to quickly adapt to changing market trends and platform updates.

• Team player: Able to collaborate effectively with various teams including creative, sales, and content teams.

Benefits:

• Competitive Salary: Attractive salary package based on experience and qualifications.

• Health Insurance: Comprehensive health coverage for employees.

• Professional Development: Opportunities for training and certifications to enhance your skills and career growth.

• Work-Life Balance: Flexible work options and a supportive work environment.

• Performance-Based Incentives: Bonus structure based on performance metrics and key targets.

• Paid Time Off (PTO): Generous vacation and holiday leave.

Why Join Houston Skilled Consultancy?

• Innovative Culture: We foster a dynamic and innovative work environment where you can grow and experiment with the latest digital marketing strategies.

• Career Growth: As a fast-growing consultancy, we offer ample opportunities for professional development and career advancement.

• Collaborative Team: Work in a supportive, collaborative team that values each members contribution to the companys success.

• Impactful Work: Make a significant impact on the success of our clients and the growth of our business.

How to Apply:

To apply for the Digital Marketing Executive position at Houston Skilled Consultancy, please submit your resume along with a cover letter outlining your experience and why you are the perfect fit for this role.
Email your application to us with the subject line: Digital Marketing Executive - Google Ads & Social Media Application.