Job Summary

Progressive Technology is seeking a highly motivated and creative Digital Marketing Executive for a part-time role in Coimbatore. As part of our growing team, you will contribute to the development and execution of digital marketing strategies across various online platforms. This is a fantastic opportunity for someone with a passion for digital marketing to work with a dynamic and forward-thinking company.

Key Responsibilities

• Develop and implement digital marketing campaigns to increase brand awareness and drive online engagement.
• Manage and optimize social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring a consistent and engaging presence.
• Oversee content creation, including blog posts, social media updates, and email newsletters.
• Monitor and analyze web traffic and user behavior to inform digital strategy and improve campaign performance.
• Collaborate with the marketing team to create digital advertisements, ensuring they align with brand messaging and goals.
• Assist with SEO and SEM strategies to improve organic search rankings and paid advertising ROI.
• Stay updated with the latest digital marketing trends, tools, and best practices to ensure the company remains competitive in the digital space.
• Work closely with other departments to align digital marketing initiatives with broader business goals.

Required Skills and Qualifications

• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing, especially in managing social media platforms and content creation.
• Familiarity with digital marketing tools such as Google Analytics, SEMrush, Hootsuite, or similar platforms.
• Strong written and verbal communication skills, with the ability to craft compelling content for diverse audiences.
• Basic understanding of SEO, SEM, and paid advertising.
• Ability to work independently and manage time effectively in a part-time role.
• Creative thinker with attention to detail and strong problem-solving skills.

Experience

• A minimum of 1 year of experience in digital marketing or a related field.
• Previous experience in content management, SEO, social media strategy, or paid advertising is a plus.

Working Hours

• Flexible part-time role, approximately 20-25 hours per week.
• The schedule can be adjusted according to the candidates availability, with some remote work opportunities.

Knowledge, Skills, and Abilities

• Proficiency in digital marketing tools and platforms.
• Solid understanding of social media algorithms and trends.
• Knowledge of website analytics tools and performance tracking.
• Ability to interpret data and use insights to optimize marketing efforts.
• Strong multitasking and organizational skills.
• Excellent interpersonal skills and ability to work within a team.

Benefits

• Competitive hourly compensation.
• Opportunity for flexible working hours and remote work.
• Gain hands-on experience in digital marketing with a leading technology company.
• Access to professional development resources and training.
• Work in a supportive and collaborative environment.

Why Join Progressive Technology?

At Progressive Technology, we value creativity, innovation, and a passion for digital marketing. Joining our team means working with a forward-thinking company that embraces new ideas and provides opportunities for growth and development. As a part-time Digital Marketing Executive, you will have the flexibility to balance your work and personal life while contributing to exciting digital projects that drive the success of our business.

How to Apply

If you are passionate about digital marketing and eager to work with a dynamic team, apply now! Please send your updated resume and a cover letter detailing your relevant experience to us. In your cover letter, include examples of your work or successful campaigns you have been part of. We look forward to hearing from you!