Job Description
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Job Summary
We are seeking a proactive and highly skilled Digital Marketing Executive to join our growing team at The Elite Job. As a Digital Marketing Executive, you will be responsible for planning, executing, and optimizing marketing campaigns across digital channels to drive traffic, engagement, and conversions. This is an exciting opportunity for someone passionate about digital marketing and eager to contribute to the success of our business by leveraging various online marketing strategies.
Key Responsibilities
- Campaign Management: Develop, implement, and manage digital marketing campaigns across platforms such as social media, search engines, and display networks to generate leads, drive traffic, and increase brand awareness.
- SEO and SEM: Execute on-page and off-page SEO strategies to improve organic search rankings. Utilize SEM to increase visibility and drive traffic through paid campaigns.
- Content Creation: Develop high-quality, engaging content for digital channels, including blogs, social media posts, email campaigns, and paid ads.
- Social Media Management: Manage and grow our presence on social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others by creating compelling content and engaging with audiences.
- Email Marketing: Design and execute email marketing campaigns to nurture leads and engage with customers. Optimize for better open rates, click-through rates, and conversions.
- Analytics & Reporting: Monitor, analyze, and report on campaign performance using analytics tools (Google Analytics, Facebook Insights, etc.) to assess ROI and identify opportunities for improvement.
- Collaboration: Work closely with other teams, including sales, design, and content teams, to align marketing strategies and ensure seamless execution.
Required Skills and Qualifications
- Bachelors degree in Marketing, Communications, Business, or a related field (preferred).
- Proven experience (2+ years) in digital marketing, preferably in a non-IT sector.
- Strong understanding of SEO, SEM, social media platforms, and email marketing.
- Proficient in using digital marketing tools like Google Analytics, Google Ads, Facebook Ads, and email marketing platforms.
- Experience with content management systems (WordPress, etc.) and social media management tools (Hootsuite, Buffer, etc.).
- Creative thinker with strong writing and communication skills.
- Excellent problem-solving skills and attention to detail.
- Ability to work independently and as part of a collaborative team.
- A passion for staying up-to-date with the latest trends in digital marketing.
Experience
- Minimum 2 years of experience in digital marketing or a related field, particularly in non-IT industries.
- Demonstrated experience in driving digital campaigns that have successfully contributed to business growth and brand awareness.
- Experience in managing social media platforms, email marketing campaigns, and SEO/SEM strategies.
- Previous experience with performance tracking and reporting to assess the impact of marketing efforts.
Working Hours
- Full-time position (40 hours per week).
- Flexible working hours, with the option for remote work.
- Ability to occasionally work outside of standard hours to meet deadlines or support marketing events/campaigns.
Knowledge, Skills, and Abilities
- Strong analytical skills with the ability to interpret data and use it to drive decisions.
- Ability to plan, prioritize, and execute campaigns with attention to detail and high standards.
- Strong interpersonal and communication skills to effectively collaborate with team members and external partners.
- High level of proficiency in Microsoft Office Suite (Excel, Word, PowerPoint).
- Ability to work in a fast-paced, dynamic environment, and manage multiple projects simultaneously.
Benefits
- Competitive salary and performance-based bonuses.
- Flexible work schedule with the option to work remotely.
- Opportunity to work with a growing and innovative team.
- Health and wellness benefits.
- Professional development opportunities including training programs and certifications.
- Paid time off and holidays.
- Employee recognition programs and a positive work culture.
Why Join The Elite Job?
- Innovative Environment: Be part of a forward-thinking company that values creativity, innovation, and growth.
- Career Growth: We offer great opportunities for career advancement and the chance to develop your skills.
- Work-Life Balance: We prioritize work-life balance, offering flexible working hours and remote options.
- Collaborative Culture: Join a friendly, supportive team where your ideas are valued, and your contributions make an impact.
How to Apply
To apply for the position of Digital Marketing Executive, please submit your updated resume, along with a cover letter highlighting your relevant experience and passion for digital marketing. You can apply through our website or email your application to us. We look forward to hearing from you!