Digital Marketing Specialist (SEO & Email Campaigns)

Job Overview

Location
Chennai, Tamil Nadu, India
Job Type
Full Time

Additional Details

Job ID
11361
Job Views
11

Job Description

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Job Summary

The Elite Job is seeking a talented and results-driven Digital Marketing Specialist to join our dynamic team. In this role, you will lead our SEO and email marketing efforts to drive online visibility, generate leads, and engage our audience. You will work closely with the marketing and content teams to create data-driven strategies that deliver measurable results. If you are passionate about digital marketing, have a keen eye for analytics, and excel at crafting impactful campaigns, we want to hear from you.


Key Responsibilities

  • Develop and implement comprehensive SEO strategies to enhance organic search rankings and drive traffic to the company website.
  • Conduct keyword research, on-page and off-page optimization, and technical SEO audits.
  • Monitor website performance using tools like Google Analytics, SEMrush, or similar platforms and provide actionable insights.
  • Plan, create, and execute engaging email marketing campaigns to nurture leads and retain customers.
  • Build and manage mailing lists, ensuring compliance with GDPR and other email regulations.
  • Analyze the performance of email campaigns, including open rates, click-through rates, and conversions, to optimize future efforts.
  • Collaborate with content writers, designers, and developers to ensure seamless execution of marketing campaigns.
  • Stay updated on digital marketing trends, tools, and best practices, particularly in SEO and email marketing.

Required Skills and Qualifications

  • Proven experience in SEO and email marketing, preferably in a fast-paced environment.
  • Strong understanding of search engine algorithms and ranking methods.
  • Proficiency in tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs.
  • Experience with email marketing platforms like Mailchimp, HubSpot, or Constant Contact.
  • Excellent communication skills, both written and verbal.
  • Strong analytical and problem-solving abilities with a results-driven approach.
  • Ability to multitask and manage multiple projects simultaneously.

Experience

  • Bachelors degree in Marketing, Business, Communications, or a related field.
  • 3+ years of experience in digital marketing with a focus on SEO and email campaigns.
  • Experience in A/B testing, performance tracking, and data analysis.

Working Hours

  • Full-time position with flexible working hours.
  • Remote work options available.

Knowledge, Skills, and Abilities

  • Expertise in keyword research, competitive analysis, and content optimization.
  • Familiarity with HTML/CSS and web development principles as they relate to SEO.
  • Ability to craft compelling email content that resonates with target audiences.
  • Knowledge of data protection and email marketing regulations, such as GDPR and CAN-SPAM Act.
  • Strong time management skills with the ability to meet deadlines under pressure.

Benefits

  • Competitive salary with performance-based bonuses.
  • Opportunity to work with a talented and supportive team.
  • Access to the latest digital marketing tools and resources.
  • Career growth and professional development opportunities.
  • Flexible work environment with remote working options.

Why Join The Elite Job?

At The Elite Job, we foster a culture of innovation, collaboration, and continuous learning. By joining us, you will play a critical role in shaping our digital marketing strategy and directly impacting the companys growth. We value creativity, initiative, and results, and we are committed to supporting our team members personal and professional growth.


How to Apply

If you are ready to take your digital marketing career to the next level, apply today! Send your resume and a cover letter detailing your experience and achievements to us. Please include Digital Marketing Specialist Application in the subject line.

Location

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