Job Summary

Progressive Technology is seeking a dynamic and results-driven Performance Marketing Manager to lead our marketing initiatives and drive growth. In this role, you will be responsible for developing, executing, and optimizing performance marketing strategies across various digital channels. The ideal candidate will have a strong analytical mindset, a passion for data-driven decision-making, and a proven track record of achieving measurable results in a fast-paced environment.

Key Responsibilities

• Develop and implement comprehensive performance marketing strategies to increase brand awareness and drive user acquisition across channels such as PPC, SEO, email marketing, and social media.
• Analyze campaign performance and ROI through metrics such as conversion rates, customer lifetime value, and cost per acquisition, making data-driven recommendations for optimization.
• Collaborate with cross-functional teams, including content, design, and product, to create compelling marketing materials that resonate with target audiences.
• Manage budgets and allocate resources effectively to maximize campaign performance while staying within budgetary constraints.
• Monitor industry trends and competitor activities to identify opportunities and threats, adjusting strategies as necessary to maintain a competitive edge.
• Conduct A/B testing and multivariate testing to optimize landing pages, ad creatives, and marketing funnels.
• Prepare regular reports and presentations on campaign performance for stakeholders, translating complex data into actionable insights.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business Administration, or a related field.
• Proven experience (3-5 years) in performance marketing, preferably in a technology-focused environment.
• Strong understanding of digital marketing channels, analytics tools (e.g., Google Analytics, SEMrush), and marketing automation platforms (e.g., HubSpot, Marketo).
• Exceptional analytical skills with the ability to interpret data and trends to inform strategic decisions.
• Excellent written and verbal communication skills, with the ability to present ideas clearly and persuasively.
• Strong project management skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.

Experience

• Minimum of 3 years of experience in a performance marketing role, with a track record of driving successful campaigns that deliver measurable results.
• Experience with budget management and performance forecasting.
• Familiarity with e-commerce and B2B marketing strategies is a plus.

Working Hours

• Full-time position, with flexibility in working hours to accommodate project deadlines and team collaboration. Occasional overtime may be required during peak campaign periods.

Knowledge, Skills, and Abilities

• In-depth knowledge of digital marketing best practices and performance metrics.
• Proficiency in data analysis and reporting tools.
• Ability to work independently and as part of a team, with strong interpersonal skills.
• Creative thinker with a problem-solving mindset, able to adapt strategies to changing market conditions.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance plans.
• Retirement savings plan with employer matching contributions.
• Opportunities for professional development and career advancement.
• Flexible work environment with remote work options.

Why Join

At Progressive Technology, we are committed to innovation and excellence. Joining our team means being part of a forward-thinking company that values creativity, collaboration, and continuous improvement. You will have the opportunity to work with talented professionals and make a significant impact on our marketing efforts and overall business growth.

How to Apply

Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they would be a great fit for the Performance Marketing Manager position. Please send your application to us with the subject line Performance Marketing Manager Application. We look forward to hearing from you!