HDFC Bank is seeking dynamic and ambitious freshers to join our Marketing Services team. As a Marketing Executive, you will play a crucial role in promoting HDFC Bank products and services. This position is ideal for individuals passionate about marketing and eager to kickstart their careers in a leading financial institution. You will gain hands-on experience in various aspects of marketing, from digital campaigns to customer engagement initiatives.

Key Responsibilities:

• Campaign Execution: Assist in the planning and execution of marketing campaigns across various channels, including digital, social media, and print.
• Market Research: Conduct market research to identify new opportunities and trends that can enhance HDFC Bank marketing strategies.
• Content Creation: Collaborate with the content team to develop compelling marketing materials such as brochures, blogs, social media posts, and email newsletters.
• Customer Engagement: Support customer engagement initiatives by participating in events, promotions, and customer outreach programs.
• Data Analysis: Analyze campaign performance data and customer feedback to optimize future marketing efforts.
• Collaboration: Work closely with cross-functional teams, including sales, product development, and customer service, to ensure consistent messaging and brand alignment.
• Administrative Support: Provide administrative support to the marketing department, including maintaining records, preparing reports, and coordinating meetings.

Required Skills and Qualifications:

• Educational Background: Bachelor degree in Marketing, Business Administration, or a related field.
• Communication Skills: Strong verbal and written communication skills in English.
• Creativity: Ability to think creatively and generate innovative ideas for marketing campaigns.
• Analytical Skills: Basic understanding of data analysis and the ability to interpret market research results.
• Technical Skills: Familiarity with digital marketing tools and platforms such as Google Analytics, social media management tools, and email marketing software.
• Team Player: Ability to work effectively in a team-oriented environment.
• Attention to Detail: Strong attention to detail and the ability to manage multiple tasks simultaneously.

Experience:

• This is an entry-level position, ideal for fresh graduates or individuals with less than 1 year of experience in marketing or a related field.
• Any internships or project experience in marketing will be considered an advantage.

Working Hours:

• Full-time position, Monday to Friday, 9:00 AM to 6:00 PM.
• Occasional weekend work may be required during major campaigns or events.

Knowledge, Skills, and Abilities:

• Understanding of Marketing Principles: Basic knowledge of marketing concepts, strategies, and best practices.
• Customer-Centric Mindset: Ability to understand customer needs and preferences to tailor marketing efforts accordingly.
• Adaptability: Willingness to learn and adapt to the fast-paced banking and financial services industry.
• Problem-Solving Skills: Ability to identify issues and propose effective solutions.
• Time Management: Strong organizational skills and the ability to meet deadlines.

Benefits:

• Training and Development: Comprehensive training programs to enhance your marketing skills and knowledge.
• Career Growth Opportunities: Potential for career advancement within the marketing department and across other functions of HDFC Bank.
• Health and Wellness: Access to health insurance, wellness programs, and employee assistance programs.
• Work-Life Balance: Paid leave, flexible working hours, and employee-friendly policies.
• Networking Opportunities: Exposure to industry professionals and opportunities to build a robust professional network.

Why Join HDFC Bank?

• Reputation: Be part of one of India leading banking institutions known for its innovation and customer service excellence.
• Learning Environment: Work in a dynamic and supportive environment that fosters continuous learning and professional growth.
• Impactful Work: Contribute to marketing strategies that directly impact the bank growth and customer satisfaction.
• Employee-Centric Culture: Experience a culture that values employee contributions and encourages work-life balance.

How to Apply:

Interested candidates are invited to submit their updated resume and a cover letter detailing their interest in the Marketing Executive role at HDFC Bank. Please apply through our online career portal or send your application to us with the subject line Application for Marketing Executive - Freshers. Applications will be reviewed on a rolling basis until the position is filled