Job Description
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Job Summary:
We are seeking a dynamic and results-driven Sales and Marketing Executive to join our team as a Product Launch Specialist. This role is designed for an individual with a passion for driving successful product launches, managing product marketing strategies, and leading initiatives to grow product awareness and market share. The ideal candidate will have a deep understanding of sales processes, market analysis, and the ability to collaborate across departments to ensure the successful introduction of new products to market.
Key Responsibilities:
- Develop and execute product launch plans, including sales strategies, marketing campaigns, and go-to-market activities.
- Collaborate with product development teams to understand product features, benefits, and positioning.
- Work with marketing to create compelling product messaging and promotional content.
- Identify key target markets and customer segments, and craft tailored strategies to penetrate these markets.
- Monitor and evaluate product launch performance, gathering feedback from customers, sales teams, and other stakeholders.
- Analyze market trends and competitive landscape to ensure the products success.
- Provide training and support to sales teams to equip them with the knowledge and tools for effective product selling.
- Ensure alignment of all product marketing efforts with overall company objectives and brand positioning.
- Coordinate with external vendors and agencies to manage the execution of product campaigns.
- Track KPIs and ROI of marketing and sales campaigns related to product launches.
- Contribute to budgeting and forecasting for product launch initiatives.
Required Skills and Qualifications:
- Bachelors degree in Marketing, Business Administration, or related field.
- Proven experience in sales and marketing, particularly in product launches.
- Strong project management skills, with the ability to handle multiple tasks and deadlines simultaneously.
- Excellent communication and presentation skills, both written and verbal.
- Strong analytical skills and experience with market research and performance tracking.
- Creative thinking and ability to come up with innovative solutions to challenges.
- Proficient in Microsoft Office Suite, CRM tools, and marketing automation software.
- Understanding of digital marketing and eCommerce strategies is a plus.
Experience:
- Minimum of 3-5 years of experience in sales, marketing, or product management, preferably in a product launch role.
- Hands-on experience in managing cross-functional teams and working collaboratively with marketing, sales, and product teams.
- Proven track record of successful product launches, demonstrating both strategic thinking and tactical execution.
Working Hours:
- Full-time, Monday to Friday, 9:00 AM to 6:00 PM, with occasional evening or weekend work during product launch periods. Flexibility for remote work may be available depending on performance.
Knowledge, Skills, and Abilities:
- Strong understanding of market dynamics, customer behavior, and product positioning.
- In-depth knowledge of sales processes and marketing techniques for new product introductions.
- Ability to work under pressure and meet tight deadlines while maintaining attention to detail.
- Exceptional organizational and time-management skills.
- Ability to collaborate with cross-functional teams and lead initiatives in a fast-paced environment.
- Analytical mindset with the ability to use data to drive decisions.
- Ability to think creatively and outside the box to solve problems and drive results.
Benefits:
- Competitive salary with performance-based incentives.
- Health and wellness benefits, including medical, dental, and vision insurance.
- Paid time off (PTO), including vacation, sick leave, and public holidays.
- Retirement savings plan with company match.
- Professional development opportunities and training programs.
- Flexible working arrangements and remote work options.
Why Join HR Service Jobs?
At HR Service Jobs, we are committed to providing a dynamic and collaborative work environment where innovation thrives. As a Product Launch Specialist, you will have the opportunity to work on cutting-edge projects, contribute to the growth of exciting new products, and build a career with a forward-thinking company. Our team is passionate, results-driven, and focused on delivering exceptional experiences to our clients and customers. If you are looking for a challenging and rewarding career in a fast-paced industry, this is the perfect role for you.
How to Apply:
If you are excited about this opportunity and believe you have the skills and experience to succeed in this role, we encourage you to apply! Please submit your resume along with a cover letter detailing your experience in product launches and why you would be a great fit for HR Service Jobs. Applications can be submitted through our online portal or sent directly to us. We look forward to reviewing your application and potentially welcoming you to our team!