Job Summary

We are seeking a highly skilled and results-driven Remote Performance Marketing Specialist to join our dynamic team at Progressive Technology. In this role, you will be responsible for executing and optimizing performance marketing campaigns that drive user acquisition, engagement, and conversion across various digital channels. You will work closely with cross-functional teams to develop innovative strategies, analyze data-driven insights, and deliver impactful marketing solutions that align with our companys goals.

Key Responsibilities

• Develop and implement performance marketing strategies across digital platforms, including Google Ads, Facebook, Instagram, and other programmatic advertising channels.
• Plan, execute, and optimize digital advertising campaigns to drive customer acquisition, engagement, and sales.
• Perform A/B testing and analyze key performance metrics to continuously refine and improve campaign performance.
• Manage budgets effectively to achieve the desired return on investment (ROI) for each campaign.
• Conduct in-depth market research to identify target audiences, track trends, and stay ahead of industry innovations.
• Collaborate with the design, content, and analytics teams to create compelling ad creatives and optimize landing pages.
• Analyze campaign performance using analytics tools such as Google Analytics, Adobe Analytics, and other tracking platforms to identify opportunities for improvement.
• Provide regular reports on campaign performance, including insights and recommendations for future strategies.
• Stay up-to-date with the latest trends, best practices, and technologies in digital marketing.
• Monitor competitors campaigns to identify new opportunities for optimization and innovation.

Required Skills and Qualifications

• Bachelors degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing, specifically with performance marketing or paid media campaigns.
• Proficiency in Google Ads, Facebook Ads, and other digital advertising platforms.
• Strong analytical skills and experience with performance tracking tools like Google Analytics, SEMrush, or similar.
• Excellent knowledge of ROI-focused marketing techniques and A/B testing.
• Familiarity with conversion rate optimization (CRO) strategies and tools.
• Ability to interpret and present data-driven insights to stakeholders.
• Strong written and verbal communication skills.
• Self-motivated with a results-driven mindset and the ability to work independently.
• Experience working in a remote setting and managing projects independently.

Experience

• At least 3 years of experience managing digital marketing campaigns with a proven track record of driving measurable results in customer acquisition and conversion.
• Experience managing large-scale budgets and achieving ROI targets.
• Strong understanding of digital advertising trends, technologies, and strategies.
• Proven success in optimizing campaigns across multiple digital platforms, such as Google, Facebook, and other performance-based marketing channels.

Working Hours

• Full-time position with flexible working hours.
• This is a remote role, allowing you to work from the comfort of your own home.
• Flexibility in working hours to accommodate different time zones (within reason).

Knowledge, Skills, and Abilities

• Technical Proficiency: Expertise in digital advertising platforms (Google Ads, Facebook Ads, etc.), Google Analytics, SEM tools, and tracking systems.
• Analytical Thinking: Ability to analyze data to understand performance metrics and make strategic decisions based on results.
• Creative Problem Solving: Ability to create innovative solutions and optimize marketing efforts to improve ROI.
• Communication Skills: Strong written and verbal communication skills to clearly articulate strategies and outcomes.
• Project Management: Ability to manage multiple projects simultaneously with attention to detail.
• Adaptability: Ability to stay current with the evolving digital marketing landscape and adjust strategies accordingly.

Benefits

• Competitive salary and performance-based incentives.
• Health, dental, and vision insurance coverage.
• Generous paid time off (PTO) and holidays.
• Opportunities for professional development and continuous learning.
• Flexible work environment � work remotely from anywhere.
• Collaborative and inclusive team culture.
• Access to cutting-edge tools and technologies for performance marketing.

Why Join Progressive Technology?

At Progressive Technology, we believe in fostering an innovative, dynamic work environment where you can thrive and make a significant impact. By joining our team, you will be part of an exciting company that values creativity, teamwork, and individual growth. If you are passionate about performance marketing and looking for a challenging, yet rewarding role, we invite you to apply and help us shape the future of digital marketing.

How to Apply

To apply for the Remote Performance Marketing Specialist role at Progressive Technology, please submit your updated resume along with a cover letter detailing your experience and why you are a great fit for this position. We look forward to reviewing your application!
Apply through our company career portal or email your resume to us