Job Description
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Job Summary:
We are seeking a highly motivated and talented Remote Content Marketing Specialist to join our growing team at Progressive Technology. This role is ideal for someone passionate about content creation and digital marketing, who can work independently and thrive in a remote environment. As a Content Marketing Specialist, you will be responsible for developing and executing content strategies that drive engagement, increase brand awareness, and contribute to the growth of our digital presence. This position offers the flexibility of working from home while contributing to an innovative and dynamic marketing team.
Key Responsibilities:
- Content Strategy Development: Create, implement, and oversee content marketing strategies that align with business goals and marketing objectives.
- Content Creation: Develop high-quality content across various platforms including blogs, social media, email campaigns, and website copy.
- SEO Optimization: Conduct keyword research and implement SEO best practices to ensure content is discoverable and ranks well in search engines.
- Content Calendar Management: Plan, organize, and manage a content calendar to ensure consistent content delivery across all channels.
- Audience Engagement: Monitor and analyze content performance and audience engagement metrics to refine content strategies.
- Collaboration: Work closely with the sales, design, and product teams to ensure content is aligned with brand messaging and marketing campaigns.
- Brand Consistency: Ensure all content maintains brand voice and consistency across different platforms.
Required Skills and Qualifications:
- Proven experience in content marketing, writing, or related field.
- Excellent writing, editing, and proofreading skills with a keen eye for detail.
- Strong understanding of SEO principles and keyword research tools (e.g., Google Analytics, SEMrush, Ahrefs).
- Ability to generate fresh ideas and create compelling content that resonates with diverse audiences.
- Proficient in using content management systems (CMS) like WordPress or similar.
- Strong project management skills and ability to meet deadlines.
- Ability to work independently in a remote work environment.
- Familiarity with digital marketing platforms, including social media, email marketing, and paid advertising.
- Experience with multimedia content creation (video, infographics, podcasts) is a plus.
Experience:
- A minimum of 2 years of experience in content marketing, digital marketing, or a related field.
- Experience with B2B or B2C content marketing strategies.
- Proven track record of successfully driving engagement and traffic through content.
Working Hours:
- Full-time, remote position.
- Flexible working hours to accommodate different time zones, with the expectation of 40 hours per week.
- Occasional meetings or collaboration sessions may require working within specific time frames.
Knowledge, Skills, and Abilities:
- Knowledge of Content Marketing: Deep understanding of digital content strategies, storytelling, and content distribution.
- Digital Marketing Savvy: Familiarity with inbound marketing, paid advertising, and lead generation.
- Analytical Skills: Ability to analyze content performance and adjust strategies accordingly.
- Adaptability: Capable of adjusting content strategies to meet market changes and audience preferences.
- Team Collaboration: Excellent interpersonal skills for collaborating with various teams, including sales and design.
- Creative Thinking: Strong ability to develop creative, engaging, and original content ideas.
Benefits:
- Remote Work: Work from anywhere in the world with flexible working hours.
- Competitive Salary: Attractive compensation based on experience and performance.
- Health Benefits: Comprehensive health insurance plans (if applicable in your country).
- Professional Development: Access to continuous learning opportunities, certifications, and workshops to enhance your skills.
- Paid Time Off: Generous vacation, personal, and sick leave.
- Career Growth: Opportunity to grow within a fast-paced, innovative company with room for career advancement.
Why Join Progressive Technology?
At Progressive Technology, we pride ourselves on fostering an inclusive, innovative, and flexible work environment. We are committed to nurturing our employees personal and professional growth, offering a supportive remote culture where ideas are valued, and contributions make an impact. Join us to be part of a team that is shaping the future of digital marketing and technology.
How to Apply:
If you are a creative and results-driven Content Marketing Specialist ready to contribute to a growing company, we want to hear from you. Please submit your resume, a portfolio of relevant work, and a cover letter outlining why you are the perfect fit for this role. We look forward to reviewing your application!