Job Summary

Progressive Technology is seeking a skilled and results-driven Digital Marketing Specialist to join our dynamic team. This remote position offers a fantastic opportunity to work with a global team, drive impactful marketing campaigns, and enhance brand visibility. The ideal candidate will have a passion for digital marketing, a knack for analytics, and the ability to create and execute strategies that deliver measurable results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies to drive traffic, engagement, and conversions.
• Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn.
• Perform keyword research and implement SEO strategies to enhance organic search rankings.
• Create, curate, and manage engaging content for social media platforms, email campaigns, and the company website.
• Analyze campaign performance using tools like Google Analytics and prepare detailed reports with actionable insights.
• Monitor industry trends and competitor activities to identify new opportunities and innovations.
• Collaborate with design, content, and development teams to ensure cohesive marketing campaigns.
• Manage email marketing campaigns, including segmentation, automation, and performance tracking.

Required Skills and Qualifications

• Bachelors degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing (minimum 2 years), with a strong portfolio of successful campaigns.
• Proficiency in tools like Google Ads, Google Analytics, SEMrush, HubSpot, and social media management platforms.
• Strong understanding of SEO, SEM, and PPC advertising principles.
• Excellent written and verbal communication skills.
• Creativity in designing engaging marketing content and campaigns.
• Strong analytical skills with the ability to interpret data and make informed decisions.
• Familiarity with email marketing platforms like Mailchimp or similar tools.

Experience

• 2+ years of experience in digital marketing or a related role.
• Proven experience in managing multi-channel marketing campaigns.

Working Hours

• Full-time position with flexible working hours.
• Core hours: 9:00 AM to 6:00 PM IST, Monday to Friday.

Knowledge, Skills, and Abilities

• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Detail-oriented with a focus on delivering high-quality work.
• Ability to adapt to fast-paced environments and meet deadlines.
• Self-motivated and proactive in identifying opportunities for improvement.

Benefits

• Competitive salary with performance-based incentives.
• Flexible working hours and remote work setup.
• Opportunities for professional development and certifications.
• Access to cutting-edge digital marketing tools and resources.
• Collaborative and inclusive work culture.
• Paid time off, including holidays and personal days.

Why Join Us

At Progressive Technology, we are committed to fostering a culture of innovation, creativity, and growth. As a Digital Marketing Specialist, you will have the opportunity to work on exciting projects that make an impact. We value our employees professional development and provide an environment that encourages learning and collaboration.

How to Apply

To apply for this position, please send your updated resume and a cover letter outlining your digital marketing experience and achievements to us. Please include the subject line Application for Digital Marketing Specialist - Remote.

We look forward to welcoming you to the Progressive Technology team!