Job Summary

GradeBuzz is seeking a results-driven and analytical Performance Marketing Manager to lead and scale high-ROI digital marketing campaigns across multiple channels. The ideal candidate will be responsible for planning, executing, and optimizing paid marketing strategies that drive measurable growth, user acquisition, and revenue. This role requires a deep understanding of digital ecosystems, strong data interpretation skills, and the ability to continuously improve campaign performance.

Key Responsibilities

Develop and execute performance marketing strategies across platforms such as Google Ads, Meta Ads, YouTube, and other paid channels.

Manage end-to-end campaign lifecycle including planning, budgeting, execution, tracking, and optimization.

Analyze campaign performance metrics (CTR, CPC, CPA, ROAS) and provide actionable insights.

Conduct A/B testing to optimize ad creatives, landing pages, and audience targeting.

Collaborate with design, content, and product teams to create high-converting campaigns.

Monitor industry trends and competitor activities to identify new growth opportunities.

Manage marketing budgets effectively to maximize ROI and minimize acquisition costs.

Implement tracking systems using tools like Google Analytics, Tag Manager, and other attribution tools.

Prepare detailed performance reports and present insights to stakeholders.

Required Skills and Qualifications

Bachelors degree in Marketing, Business, or a related field.

Strong expertise in paid advertising platforms (Google Ads, Facebook/Instagram Ads, etc.).

Proficiency in analytics tools such as Google Analytics, Data Studio, and Excel.

Solid understanding of conversion tracking, attribution models, and funnel optimization.

Experience with SEO, SEM, and remarketing strategies.

Strong problem-solving skills and data-driven decision-making ability.

Excellent communication and stakeholder management skills.

Experience

3–6 years of experience in performance marketing or digital advertising roles.

Proven track record of managing high-budget campaigns with measurable ROI.

Experience in EdTech or fast-paced startup environments is a plus.

Working Hours

Full-time role (40–45 hours per week).

Flexible working hours with a focus on performance and deliverables.

Remote/Hybrid work options available based on company policy.

Knowledge, Skills, and Abilities

Deep understanding of customer acquisition strategies and growth marketing.

Ability to interpret large datasets and translate them into business insights.

Strong organizational and time-management skills.

Creative thinking with a performance-oriented mindset.

Ability to work independently as well as collaboratively in cross-functional teams.

Adaptability in a fast-changing digital marketing landscape.

Benefits

Competitive salary with performance-based incentives.

Opportunity to work on high-impact campaigns with significant budgets.

Career growth in a rapidly scaling organization.

Learning and development opportunities (courses, certifications).

Flexible work environment and supportive team culture.

Health and wellness benefits.

Why Join GradeBuzz

At GradeBuzz, we believe in innovation, ownership, and measurable impact. You will be part of a dynamic team that values creativity backed by data. This is an excellent opportunity to take ownership of high-visibility campaigns, experiment with cutting-edge strategies, and directly contribute to business growth.

How to Apply

Interested candidates can apply by submitting their updated resume along with a portfolio of past campaign performance (if available). Shortlisted candidates will be contacted for further assessment and interviews.