Organic Growth Lead – SEO Specialist (Govt Exam Niche)
Job Overview
Location
Madurai, Tamil Nadu, India
Job Type
FULL_TIME
Additional Details
Job ID
20224
Job Views
70
Job Description
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Job Summary
GradeBuzz is seeking a highly driven and strategic Organic Growth Lead – SEO Specialist to spearhead our search engine optimization initiatives within the government exam preparation niche. This role is pivotal in scaling our digital presence, driving high-quality organic traffic, and positioning GradeBuzz as a trusted authority for competitive exam aspirants. The ideal candidate will combine technical SEO expertise with content strategy, data analytics, and a deep understanding of user intent in the EdTech and Govt Exam ecosystem.
Key Responsibilities
Develop and execute a comprehensive SEO strategy focused on organic traffic growth and user acquisition.
Conduct in-depth keyword research targeting government exams such as UPSC, SSC, Banking, Railways, and State PSC.
Optimize website architecture, on-page elements, and technical SEO aspects for improved search engine rankings.
Lead content planning and collaborate with content creators to produce high-quality, SEO-optimized articles, guides, and landing pages.
Perform competitor analysis and identify opportunities to outperform key players in the Govt exam niche.
Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Implement link-building strategies to enhance domain authority and search visibility.
Stay updated with search engine algorithm changes and adapt strategies accordingly.
Work closely with product, marketing, and design teams to ensure seamless SEO integration across all digital assets.
Required Skills and Qualifications
Bachelors degree in Marketing, Business, Computer Science, or a related field.
Strong expertise in on-page, off-page, and technical SEO.
Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Analytics.
Solid understanding of keyword research, search intent, and content optimization.
Experience with CMS platforms like WordPress or similar.
Knowledge of HTML, CSS, and basic web development principles is an advantage.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Experience
4–7 years of hands-on experience in SEO and organic growth roles.
Proven track record of scaling organic traffic in competitive niches, preferably in EdTech or Govt exam segments.
Experience managing large-scale content strategies and SEO campaigns.
Working Hours
Full-time role (Monday to Friday)
Flexible working hours with a focus on productivity and outcomes
Remote or hybrid work model (India-based candidates preferred)
Knowledge, Skills, and Abilities
Deep understanding of search engine algorithms and ranking factors
Ability to identify growth opportunities and execute scalable SEO strategies
Strong project management and organizational skills
Creative thinking with a problem-solving mindset
Ability to work independently and lead cross-functional initiatives
Familiarity with the Govt exam preparation landscape and audience behavior
Benefits
Competitive salary package with performance-based incentives
Opportunity to work in a fast-growing EdTech startup
Flexible work environment (remote-friendly)
Learning and development opportunities
Exposure to cutting-edge growth strategies and tools
Collaborative and innovative work culture
Why Join GradeBuzz?
At GradeBuzz, you will be part of a mission-driven team transforming how students prepare for government exams. You will have the autonomy to lead impactful SEO initiatives, experiment with growth strategies, and directly contribute to scaling a high-potential platform. If you are passionate about organic growth and want to make a meaningful impact in the education sector, this is the perfect opportunity.
How to Apply
Interested candidates can apply by submitting their updated resume along with a portfolio or case studies showcasing SEO projects and results. Please include details of organic growth achievements and tools used in previous roles. Shortlisted candidates will be contacted for further evaluation.
GradeBuzz is seeking a highly driven and strategic Organic Growth Lead – SEO Specialist to spearhead our search engine optimization initiatives within the government exam preparation niche. This role is pivotal in scaling our digital presence, driving high-quality organic traffic, and positioning GradeBuzz as a trusted authority for competitive exam aspirants. The ideal candidate will combine technical SEO expertise with content strategy, data analytics, and a deep understanding of user intent in the EdTech and Govt Exam ecosystem.
Key Responsibilities
Develop and execute a comprehensive SEO strategy focused on organic traffic growth and user acquisition.
Conduct in-depth keyword research targeting government exams such as UPSC, SSC, Banking, Railways, and State PSC.
Optimize website architecture, on-page elements, and technical SEO aspects for improved search engine rankings.
Lead content planning and collaborate with content creators to produce high-quality, SEO-optimized articles, guides, and landing pages.
Perform competitor analysis and identify opportunities to outperform key players in the Govt exam niche.
Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush.
Implement link-building strategies to enhance domain authority and search visibility.
Stay updated with search engine algorithm changes and adapt strategies accordingly.
Work closely with product, marketing, and design teams to ensure seamless SEO integration across all digital assets.
Required Skills and Qualifications
Bachelors degree in Marketing, Business, Computer Science, or a related field.
Strong expertise in on-page, off-page, and technical SEO.
Proficiency in SEO tools such as Ahrefs, SEMrush, Moz, Screaming Frog, and Google Analytics.
Solid understanding of keyword research, search intent, and content optimization.
Experience with CMS platforms like WordPress or similar.
Knowledge of HTML, CSS, and basic web development principles is an advantage.
Strong analytical mindset with the ability to interpret data and make data-driven decisions.
Excellent written and verbal communication skills.
Experience
4–7 years of hands-on experience in SEO and organic growth roles.
Proven track record of scaling organic traffic in competitive niches, preferably in EdTech or Govt exam segments.
Experience managing large-scale content strategies and SEO campaigns.
Working Hours
Full-time role (Monday to Friday)
Flexible working hours with a focus on productivity and outcomes
Remote or hybrid work model (India-based candidates preferred)
Knowledge, Skills, and Abilities
Deep understanding of search engine algorithms and ranking factors
Ability to identify growth opportunities and execute scalable SEO strategies
Strong project management and organizational skills
Creative thinking with a problem-solving mindset
Ability to work independently and lead cross-functional initiatives
Familiarity with the Govt exam preparation landscape and audience behavior
Benefits
Competitive salary package with performance-based incentives
Opportunity to work in a fast-growing EdTech startup
Flexible work environment (remote-friendly)
Learning and development opportunities
Exposure to cutting-edge growth strategies and tools
Collaborative and innovative work culture
Why Join GradeBuzz?
At GradeBuzz, you will be part of a mission-driven team transforming how students prepare for government exams. You will have the autonomy to lead impactful SEO initiatives, experiment with growth strategies, and directly contribute to scaling a high-potential platform. If you are passionate about organic growth and want to make a meaningful impact in the education sector, this is the perfect opportunity.
How to Apply
Interested candidates can apply by submitting their updated resume along with a portfolio or case studies showcasing SEO projects and results. Please include details of organic growth achievements and tools used in previous roles. Shortlisted candidates will be contacted for further evaluation.
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