Job Summary

GradeBuzz is seeking a dynamic and creative Social Media Manager to lead our student-focused community-building initiatives across YouTube and Instagram. This role is ideal for someone passionate about education, digital engagement, and content-driven growth. You will be responsible for building, nurturing, and scaling an active student community by delivering high-quality, relevant, and engaging content tailored to aspirants preparing for government exams and academic success.

Key Responsibilities

Develop and execute a comprehensive social media strategy focused on YouTube and Instagram growth.

Create, curate, and manage engaging content including reels, shorts, posts, and community updates.

Build and nurture an active student community through consistent interaction, comments, polls, and live sessions.

Collaborate with content, SEO, and product teams to align messaging and campaigns.

Monitor trends, hashtags, and platform updates to ensure content stays relevant and competitive.

Analyze performance metrics (engagement, reach, subscribers, retention) and optimize strategies accordingly.

Plan and execute campaigns around exams, results, notifications, and student milestones.

Manage influencer collaborations and student ambassador programs.

Required Skills and Qualifications

Strong understanding of YouTube and Instagram algorithms and best practices.

Excellent content creation skills (writing, ideation, basic video scripting).

Proficiency in social media management tools and analytics platforms.

Creative mindset with a strong sense of audience engagement.

Ability to interpret data and translate insights into actionable strategies.

Strong communication and interpersonal skills.

Experience

2–5 years of experience in social media management or digital marketing.

Prior experience in EdTech, student communities, or educational platforms is highly preferred.

Proven track record of growing social media channels and increasing engagement.

Working Hours

Full-time role

Flexible working hours with availability during peak student engagement times (evenings/weekends when required).

Knowledge, Skills, and Abilities

Deep understanding of student behavior, especially competitive exam aspirants.

Ability to create viral and shareable content.

Strong storytelling and brand-building capabilities.

Adaptability to fast-changing digital trends and platform updates.

Multitasking and time management skills in a fast-paced environment.

Benefits

Competitive salary and performance-based incentives.

Opportunity to work in a fast-growing EdTech environment.

Creative freedom to experiment with content and campaigns.

Career growth and leadership opportunities.

Collaborative and energetic team culture.

Why Join GradeBuzz?

At GradeBuzz, we are on a mission to empower students with timely information, engaging content, and meaningful learning experiences. Joining our team means being part of a purpose-driven organization that directly impacts millions of students. You will have the opportunity to shape a vibrant student community, innovate with content, and grow alongside a passionate and forward-thinking team.

How to Apply

Interested candidates can apply by submitting their updated resume along with links to social media profiles or portfolios showcasing past work. Shortlisted candidates will be contacted for further evaluation, including a practical assignment and interview process.