Job Summary

GradeBuzz is seeking a results-driven and analytical SEO Specialist to lead organic growth initiatives for government exam portals, specifically targeting SSC, UPSC, and related competitive exams. The ideal candidate will be responsible for driving high-quality traffic, improving search engine rankings, and enhancing user engagement through strategic SEO practices. This role requires a deep understanding of search algorithms, content optimization, and the unique behavior of students preparing for government examinations.

Key Responsibilities

Develop and execute comprehensive SEO strategies to improve organic visibility and traffic for SSC, UPSC, and other government exam-related content.

Conduct keyword research focused on high-intent search queries relevant to competitive exams.

Optimize on-page elements including meta tags, headings, content structure, and internal linking.

Collaborate with content teams to create SEO-friendly articles, exam updates, and study materials.

Perform technical SEO audits and work closely with developers to resolve issues such as site speed, crawl errors, and mobile usability.

Monitor website performance using SEO tools and analytics platforms, and provide actionable insights.

Build high-quality backlinks through ethical link-building strategies.

Track competitor strategies and identify growth opportunities in the education and exam niche.

Stay updated with search engine algorithm changes and adapt strategies accordingly.

Required Skills and Qualifications

Bachelors degree in Marketing, Business, IT, or a related field.

Strong understanding of SEO principles, including on-page, off-page, and technical SEO.

Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar.

Excellent keyword research and data analysis skills.

Strong written and verbal communication skills.

Familiarity with content management systems (CMS) like WordPress.

Basic understanding of HTML, CSS, and website structures.

Experience

2–5 years of proven experience in SEO, preferably in the EdTech or competitive exam domain.

Experience working on high-traffic websites or content-driven platforms is highly preferred.

Demonstrated success in improving keyword rankings and organic traffic growth.

Working Hours

Full-time role with flexible working hours.

Standard 5-day work week with occasional flexibility during peak exam seasons or major updates.

Knowledge, Skills, and Abilities

Strong analytical mindset with attention to detail.

Ability to interpret data and translate it into actionable SEO strategies.

Deep understanding of user intent, especially for students preparing for competitive exams.

Ability to work independently and manage multiple projects simultaneously.

Strong problem-solving skills and adaptability in a fast-paced environment.

Benefits

Competitive salary package with performance-based incentives.

Opportunity to work in a fast-growing EdTech environment.

Flexible work culture and remote work options.

Learning and development opportunities to enhance skills.

Health and wellness benefits.

Why Join GradeBuzz?

Be part of a mission-driven organization helping millions of students succeed in government exams.

Work on impactful projects that directly influence student success and engagement.

Collaborative and innovative work environment.

Opportunity to grow your career in the rapidly expanding EdTech sector.

How to Apply

Interested candidates can submit their updated resume along with a portfolio of SEO projects or case studies. Shortlisted candidates will be contacted for further assessment and interviews.