RUANI LLC is looking for a skilled Freelance Email Marketing Specialist to plan, create, and execute email campaigns that drive engagement, conversions, and brand loyalty. This is a remote freelance role ideal for marketing professionals who thrive on autonomy and results.
Key Responsibilities:
- Design and manage email marketing campaigns (newsletters, promotional, onboarding, etc.)
- Write compelling email copy and subject lines aligned with brand voice
- Segment email lists to target the right audience with personalized content
- Monitor open rates, click-through rates, and other KPIs to optimize performance
- Conduct A/B testing for subject lines, CTAs, and layout variations
- Ensure compliance with email marketing regulations (CAN-SPAM, GDPR)
- Collaborate with design, sales, and leadership to align email strategy with business goals
Qualifications & Skills:
- Proven experience in email marketing tools (e.g., Mailchimp, ActiveCampaign, Klaviyo, or similar)
- Excellent copywriting and proofreading skills
- Strong understanding of email analytics and conversion tracking
- Familiarity with email automation and audience segmentation
- Ability to manage multiple campaigns and deadlines independently
- Bonus: Experience in e-commerce or B2B lead nurturing
Benefits:
- 100% remote freelance role
- Flexible work hours
- Creative control and room for innovation
- Competitive project-based compensation