PPC Campaign Specialist

Job Description

Job Summary

Google Ads is seeking a highly skilled and data-driven PPC Campaign Specialist to manage and optimize paid advertising campaigns across multiple digital platforms. The ideal candidate will be responsible for planning, executing, and analyzing pay-per-click campaigns to drive measurable results, increase ROI, and enhance overall digital marketing performance. This role requires a deep understanding of Google Ads, keyword research, bidding strategies, analytics, and conversion optimization. You will collaborate closely with marketing, design, and analytics teams to ensure that every campaign meets business objectives and performance targets.

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Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Bing, and other paid media channels.


• Conduct detailed keyword research to identify growth opportunities and improve ad relevance.


• Monitor campaign performance, adjust bids, and manage budgets to maximize ROI.


• Develop and test ad copy, creatives, and landing pages for optimal engagement and conversion.


• Utilize data-driven insights to refine targeting strategies and audience segmentation.


• Generate comprehensive performance reports, highlighting key metrics, trends, and recommendations.


• Stay updated with Google Ads algorithm changes, new tools, and best practices in digital advertising.


• Coordinate with cross-functional teams to align PPC efforts with broader marketing objectives.


• Conduct competitor analysis to benchmark performance and identify improvement areas.


• Implement A/B testing and track results to continually improve campaign effectiveness.

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Required Skills and Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.


• Proven experience managing PPC campaigns, particularly within Google Ads and Bing Ads platforms.


• Strong understanding of SEM principles, bidding strategies, and conversion optimization.


• Proficiency in Google Analytics, Google Tag Manager, and data visualization tools.


• Exceptional analytical and quantitative problem-solving skills.


• Ability to manage multiple campaigns simultaneously with attention to detail.


• Strong written and verbal communication skills.


• Certification in Google Ads (Search, Display, or Video) is highly preferred.

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Experience

• Minimum of 2–4 years of professional experience in PPC or performance marketing.


• Experience in managing large budgets and delivering measurable ROI.


• Familiarity with e-commerce or lead generation campaigns is an added advantage.

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Working Hours

• Full-time position with flexible working hours.


• Remote or hybrid work options available depending on project needs.


• Occasional collaboration with international teams across different time zones.

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Knowledge, Skills, and Abilities

• In-depth knowledge of Google Ads, Bing Ads, and paid social media advertising.


• Excellent analytical and reporting skills with a results-oriented mindset.


• Ability to adapt quickly to new digital tools and technologies.


• Strong project management and organizational skills.


• High attention to detail, creativity, and critical thinking abilities.

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Benefits

• Competitive salary with performance-based incentives.


• Health, dental, and vision insurance coverage.


• Opportunities for professional certification and skill enhancement.


• Access to Google’s industry-leading tools and resources.


• Work-from-home flexibility and a supportive work-life balance.


• Dynamic, innovative, and inclusive company culture.

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Why Join Google Ads

Joining Google Ads means becoming part of a global digital powerhouse that shapes how the world connects and grows online. You’ll collaborate with talented marketers, technologists, and strategists to create impactful advertising solutions for businesses of all sizes. At Google Ads, you’ll have the opportunity to grow professionally, work with cutting-edge technology, and make data-driven decisions that influence billions of users worldwide.

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How to Apply

Interested candidates should submit their updated resume along with a cover letter highlighting relevant PPC experience and key achievements. Apply directly through the Google Careers portal or email your application to us with the subject line: “Application for PPC Campaign Specialist – [Your Name]”.

Only shortlisted candidates will be contacted for further evaluation.

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Job Details