NielsenIQ, a global leader in consumer insights and analytics, is seeking a highly motivated and detail-oriented Market Research Analyst to join our dynamic team. The ideal candidate will play a pivotal role in analyzing market trends, consumer behavior, and competitive landscapes to provide actionable insights that drive strategic business decisions. This position offers an exciting opportunity to work in a collaborative, data-driven environment with access to cutting-edge tools and methodologies.
Key Responsibilities
Conduct thorough market research, including data collection, analysis, and interpretation of consumer trends, competitive activity, and industry developments.
Prepare and present detailed reports, dashboards, and visualizations to internal stakeholders to support decision-making.
Collaborate with cross-functional teams, including marketing, product development, and sales, to provide insights that influence business strategy.
Monitor and evaluate the effectiveness of marketing campaigns and business initiatives using quantitative and qualitative data.
Identify emerging market opportunities, threats, and consumer preferences to inform strategic recommendations.
Ensure accuracy, consistency, and timeliness of all research outputs.
Stay updated on industry trends, research methodologies, and technological advancements in data analytics.
Required Skills and Qualifications
Bachelor’s degree in Marketing, Business, Economics, Statistics, or a related field. Master’s degree preferred.
Strong analytical and critical thinking skills with the ability to interpret complex datasets.
Proficiency in data analysis software and tools such as Excel, SQL, SPSS, SAS, or Tableau.
Excellent written and verbal communication skills to present insights effectively.
Strong attention to detail, organizational skills, and the ability to manage multiple projects simultaneously.
Knowledge of consumer behavior, market dynamics, and competitive analysis techniques.
Familiarity with survey design, data collection methods, and statistical modeling is a plus.
Experience
2–5 years of experience in market research, consumer insights, data analytics, or a related field.
Experience in FMCG, retail, or consulting environments is highly desirable.
Proven track record of delivering actionable insights and supporting strategic business decisions.
Working Hours
Standard full-time hours; flexible schedules may be available.
Some projects may require extended hours or collaboration across time zones.
Knowledge, Skills, and Abilities (KSA)
Advanced knowledge of market research techniques and analytics methodologies.
Ability to think strategically and translate complex data into clear, actionable insights.
Strong problem-solving skills with an aptitude for identifying trends and patterns.
Excellent collaboration skills with the ability to work effectively in cross-functional teams.
Strong organizational skills, attention to detail, and the ability to meet deadlines under pressure.
Benefits
Competitive salary with performance-based incentives.
Comprehensive health, dental, and vision insurance.
Retirement savings plans and financial wellness programs.
Flexible working arrangements, including remote work options.
Professional development and training opportunities.
Dynamic, inclusive, and collaborative work culture.
Why Join NielsenIQ?
Joining NielsenIQ means becoming part of a global leader in consumer intelligence, where your insights directly impact business strategies and market outcomes. You will work alongside industry experts, access cutting-edge data analytics tools, and contribute to shaping the future of market research. If you thrive in a fast-paced, innovative environment and are passionate about data-driven decision-making, NielsenIQ is the ideal place to grow your career.
How to Apply
Interested candidates are invited to submit their resume and a cover letter highlighting their relevant experience and qualifications via NielsenIQ’s careers portal: https://www.nielseniq.com/careers Please include “Market Research Analyst – [Your Name]” in the subject line.